To promote the IMAX film, A Beautiful Planet, Incite teamed up with Los Angeles agency, Mistress, to create an immersive photo experience that gave visitors a glimpse of what they might look like floating high above Earth. SXSW party goers lined up by the hundreds to jump and pose in a large scale green screen photo booth. Guests could choose from three backdrops from an iPad kiosk, each depicting their poses in front of a spectacular view above the world and share their videos with #IMAXatSXSW.
