Totes M' Notes

In the early days of iPad, a creative team approached us with the concept of a note taking app that could take us back to school days of using notebook paper and Trapper Keepers. Skeuomorphic design was a prevailing trend that incorporated analog elements into a digital platform. Gaining popularity among high school and college students around the world, Totes M’ Notes achieved several hundred thousand downloads and loyal active users. We leveraged this platform into sponsorship opportunities with major brands like Honda, which sponsored content within the app.